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NBCUniversal employs cookies and similar tracking technologies across its platforms to enhance user experiences and facilitate various functionalities. This article delves into the specifics of NBCUniversal’s Cookie Policy, outlining the types of cookies used, their purposes, and how users can manage their preferences.

What Are Cookies and How Are They Used?

Cookies are small text files placed on your device to collect and store data. NBCUniversal, along with its partners, uses cookies on its websites, applications, and connected devices to track user behavior, personalize content, and improve services. These cookies range from HTTP cookies to more sophisticated technologies like HTML5 local storage, web beacons, and software development kits.

Types of Cookies

NBCUniversal utilizes various types of cookies, each serving a unique purpose. These cookies can be broadly categorized into first-party and third-party cookies.

First-Party Cookies: These cookies are set directly by NBCUniversal or through third-party service providers. They enable the functionality of the Services, support analytics activities, and help in delivering a seamless user experience.

Third-Party Cookies: Placed by third parties, these cookies recognize your device when you visit NBCUniversal’s Services and other websites. They facilitate functionalities like advertising and social media integration, collecting data as per their privacy policies.

Categories of Cookies

NBCUniversal uses multiple categories of cookies to enhance user experience and service delivery:

Strictly Necessary Cookies: Essential for the operation of the Services, these cookies handle tasks like system administration, security, fraud prevention, and enabling purchase capabilities. Blocking these cookies may impair site functionality.

Information Storage and Access: These cookies allow NBCUniversal and its partners to store and retrieve information, such as device identifiers, essential for the Services.

Measurement and Analytics: Used to collect data on service usage and performance, these cookies help generate audience insights, measure content effectiveness, and improve overall user experience.

Personalization Cookies: These cookies provide personalized features, such as recognizing first-time visitors, capping message frequency, and remembering user preferences. They also enable interaction with ads and content.

Content Selection and Delivery: Collecting data to select and deliver personalized content, these cookies enhance the relevance of news articles and videos shown to users.

Ad Selection and Delivery: These cookies gather data about browsing habits and preferences to deliver targeted advertising across platforms and devices. Rejecting these cookies may result in less relevant contextual advertising.

Social Media Cookies: Set by social media platforms, these cookies enable content sharing and track online activity, influencing the content and messages seen on other services.

Cookie Management

Users can manage their cookie preferences through browser settings or specific opt-out mechanisms provided by analytics and advertising providers. Here’s how:

Browser Controls: Users can disable and manage cookies via browser settings. Instructions for popular browsers like Google Chrome, Apple Safari, Mozilla Firefox, and Microsoft Internet Explorer are available. Users should manage settings for each browser used on the same device.

Analytics Provider Opt-Outs: Providers like Google, Omniture, and Mixpanel offer individual opt-out mechanisms. Users can disable analytics cookies through these mechanisms to prevent data collection for analytics purposes.

Flash Local Storage: Flash cookies, or local shared objects, need to be managed through the Flash Player Settings Manager. These cookies store preferences and display content from various third parties.

Interest-Based Advertising: Users can opt out of interest-based advertising through platforms like the Digital Advertising Alliance, the Digital Advertising Alliance of Canada, the European Interactive Digital Advertising Alliance, and the Australian Digital Advertising Alliance.

Mobile Settings: In mobile apps, users can manage interest-based advertising through device settings by selecting options like “Limit Ad Tracking” (iOS) or “Opt out of Ads Personalization” (Android).

Connected Devices: Smart TVs and streaming devices have settings to disable automatic content recognition or ad tracking, typically labeled as “limit ad tracking” or “interest-based advertising.”

Cross-Device Tracking: Users can opt out of browser-based cross-device tracking for advertising by using the methods described above. Opting out must be done separately on each device and browser used.

Contact Information

For inquiries about the Cookie Notice, users can contact NBCUniversal at or through the Chief Privacy Officer at NBCUniversal Legal Department, 30 Rockefeller Plaza, New York, NY 10112, US. European users can contact the Privacy Legal Department at Central Saint Giles, St Giles High Street, London, WC2H 8NU, UK.

Changes to the Notice

NBCUniversal may revise the Cookie Notice occasionally to comply with legal requirements. Users are encouraged to revisit the Notice regularly to stay informed about the use of cookies and similar technologies.


conclusion, NBCUniversal’s Cookie Policy outlines how cookies and similar technologies are used to enhance user experiences and service functionalities. By understanding these practices, users can make informed decisions about their cookie preferences and manage their online privacy effectively.

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